It’s a question that’s been around for decades.
The industry’s answer to the question has been the same: buy the cheapest, or “do more of the same,” for the same results.
But that answer doesn’t always translate to better products and experiences for consumers.
“You might want to be buying the cheapest products because the brand you’re buying it for may be better for you than the brand that is currently available,” says Jennifer Smith, director of consumer insights at consumer research company BrandMD.
“The best way to be able to compare products is to have a really great experience with each product.
That’s what brands need to do.”
The most recent findings from BrandMD’s brand loyalty survey, published earlier this month, reveal a stark contrast to how the industry has been conducting itself in recent years.
While consumers continue to buy more, the most popular brands are doing less.
The top five brands in the survey are: Dior, J. Crew, Givenchy, Dolce & Gabbana, and Lululemon.
They’re down by nearly half from the first quarter of 2017, when they had the most sales and brand loyalty among all retail brands.
The brand loyalty of the top 10 is still relatively high, though, with nine of the 10 brands earning a perfect score in BrandMD data.
“Brand loyalty is very important to brands,” says Smith.
“We’re seeing brands that are making really big moves on social media, and then they lose momentum.
But the brands that have the most loyal customers, those brands that really drive traffic, those are the ones that really, really get customers.”
BrandMD surveyed 1,000 people across the U.S. about their shopping habits, which included the following questions: Do you like to shop at a large department store or online?
Do you shop at big department stores, or online or at home?
Do any of your friends like to buy at large department stores?
Do they like to purchase more than one item?
Do all of your family members have a large household?
Do anyone in your family own a home store?
Do everyone in your household own a large home store or home goods store?
If so, are you likely to shop there every week?
How do you spend your money?
Do your friends buy large department items or home items?
Do people in your house buy large home items or large home goods items?
How many people are buying large home products or large large home merchandise items?
When you shop online, do you usually shop online or in person?
Do friends and family buy large products or big home items online?
Have you ever been at a store that was full of big department items?
Does your family shop at online department stores or online departmentstores?
If you have friends and relatives who shop in person, do they usually shop in the store or at the local farmer’s market?
Do family members buy large online products or home products online?
If a friend or relative purchases a large online product, how often do you buy that product online?
How often do they buy it in-person?
Do children, the elderly, or people with disabilities purchase large online items or homes items online or on the farm?
Do other people in the household purchase large home-related items online, or do you prefer to buy home-based products online or home-specific items online.
Do you often shop at large online stores or home stores?
How much do you tend to spend on your purchases at large or home department stores and online stores?
What are your overall shopping habits?
Do most of your relatives, friends, and family members spend more than $50 on a single item?
How important is it for you to spend money on home goods and home-focused items, or more than a typical dollar on an online purchase?
What do you like about online shopping and what are some of the most valuable things you can buy online?
What items are the most commonly bought by children?
Do online shoppers tend to shop in large department and online store?
Are most of their friends or family members buying online?
Is your family buying large online furniture or home accessories online?
Are you interested in buying more than two home-oriented items at a time?
Are all of the items you buy online going to your home or your business?
Are online shoppers buying more products than usual?
Is it important for you, your family, and your friends to shop online?
The findings suggest that consumers are choosing to shop for less, in part because online shopping has become more convenient and convenient.
The number of people who say they buy online for the first time is down more than 40% in the past year, from about 13.5 million people in 2016 to 8.4 million people today.
And in the United States, the number of online shoppers is up by about 7%, from 11.5 to 13.2 million in 2016.
The brands that saw the most growth in online purchases over