Female hygiene products are a growing and important industry, accounting for about 25% of all digital hygiene products sold in the UK.
Female hygiene wipes and feminine hygiene pads are also growing in popularity, with sales growing from around 10 million units in 2012 to about 50 million in 2019.
However, the female hygiene products sector has been largely overlooked by the broader digital hygiene industry, with a report by the London-based Digital Health Advisory Group saying that the sector has only recently become “a focal point for discussions about digital hygiene in the workplace”.
The report also highlighted the challenges faced by female hygiene users, noting that women use different types of products for different reasons.
For example, many women find that the first product that comes to mind when they think of hygiene is the wipes, with many saying they want to use a feminine hygiene product that is more hygienic, but less hyglish.
The report suggested that the female consumer market for digital hygiene might be more vulnerable to gender discrimination than other industries, with women disproportionately purchasing products from online retailers and smaller companies.
“While the digital hygiene sector is currently the focus of a broad range of public health interventions and research, this report highlights that there is an urgent need for women and girls to be included in this growing and highly diverse sector,” the report states.
“The industry as a whole has been slow to engage with and address this issue, which is why we call on the sector to make the most of the opportunities and resources available in its sector to engage women and boys more effectively and effectively”.
For more information about the report, and to read more about the digital health sector, visit the Digital Health Advisors website.